Consumer research is our vocation, because we like meeting and talking with people, and we believe that it is the consumer or customer who knows best what he/she need, and who in the end determines the fate of products, brands, corporations and economics.
read moreof trained research experts with background in sociology, statistics, psychology, communication and economics.
We have a wide range of experience in both consumer and business to business research and expertise in diverse categories and sectors of the Czech and Slovak markets.
Today’s commercial environment creates many issues for brands. Successful branding and communications solutions is about energy
Innovation should be driven by the right consumers combining creativity and discipline at every stage. Striking the right balance delivers the best results.
taking learning from other sectors and methodology
For every client we create knowledge, based on, but beyond, data or information
offering effective solutions to marketing issues
Planning projects is mainly about discipline and consistency
We look for specific solution rather than universal techniques
We are more than 25 years already in MR
We have only Czech owners engaged in the company
We were a member of the international network for more than 13 years and we coordinated many projects worldwide
We apply our knowledge of modern marketing techniques and methods
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